Targeted Display
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Please select one or more of the following goals for optimisation purposes.
This is to use tracking technology. Please note that by selecting “no”, zero leads will be reported, and the campaign will not be able to optimise.
Please list the URLs that correspond to high-priority pages on the advertiser’s website outside of the homepage.
Please list the URLs that correspond to form submissions on the advertiser’s website outside of the homepage.
Tactic 1
If you would like the campaign build team to select the tactic mix, please select only Choose For Me. Otherwise, select tactics you would like to use (keep in mind: $500 per tactic).
If there is a specific number of days your client would like to retarget their GeoFence segment, choose one of the options below. If left blank, we will default to a 1-month window.
The GeoFences will determine who will get served with your client’s ads. Best practice is to set up at least 20-25 GeoFences around particular locations. The maximum amount of GeoFences allowed is 1,500.
Please complete the STANDARD Excel spreadsheet to include all the GeoFence addresses for the campaign.
The GeoFences will default to Target as the Fence Type, and N/A for the radius amount.
If your client wants to include Conversion Zones that must be specified in the Excel document in the Fence Type column.
If your client would like a specific radius, specify the distance (up to 20 miles) in the radius column.
The naming convention for the GeoFence address file are required to include a combination of any these words: GeoFence, Geo, Fence, Addresses, and/or Address. Example: “GeoFence Addresses”.
The GeoFence Excel spreadsheet MUST be used in the templated formats linked above. Accepted formats are .csv, .xls, and .xlsx at this time.
In order to support Search Retargeting or Keyword Contextual tactics, please provide at least 10 relevant reference keywords.
Please list as much information as you can about the event.
Audience will be created during the duration of the event. Audience can be targeted from the second day of the event up to 30 days following the end of the event.
DD slash MM slash YYYY
DD slash MM slash YYYY
If any additional material is needed, you can upload it here.
Please enter the specific url(s) to build Site Retargeting segments from. If you’d like to re-target from specific pages ONLY within a single tactic, list all pages here comma separated. If you’d like to retargeting multiple unique audiences, please request a Site Retargeting tactic for each segment and specify the segment url individually.
Please provide at least 10 relevant reference keywords in an Excel sheet, separated by commas. Accepted formats are .csv, .xls and .xlsx.
Please enter the specific url(s) to build Site Retargeting segments from. If you’d like to re-target from specific pages ONLY within a single tactic, list all pages here. If you’d like to retargeting multiple unique audiences, please request a Site Retargeting tactic for each segment and specify the segment url individually.
Please provide at least 10 relevant reference keywords in an Excel sheet, separated by commas. Please ensure the file name has GEO in it. Accepted formats are .csv, .xls and .xlsx.
Please enter the category (or list of categories) that you wish to target within your specified geography. We will do our best to accommodate your needs.
CRM Retargeting selected.
Lookalikes selected.
Note this can be updated later via a Service Request.
Tactic 2
If you would like the campaign build team to select the tactic mix, please select only Choose For Me. Otherwise, select tactics you would like to use (keep in mind: $500 per tactic).
If there is a specific number of days your client would like to retarget their GeoFence segment, choose one of the options below. If left blank, we will default to a 1-month window.
The GeoFences will determine who will get served with your client’s ads. Best practice is to set up at least 20-25 GeoFences around particular locations. The maximum amount of GeoFences allowed is 1,500.
Please complete the STANDARD Excel spreadsheet to include all the GeoFence addresses for the campaign.
The GeoFences will default to Target as the Fence Type, and N/A for the radius amount.
If your client wants to include Conversion Zones that must be specified in the Excel document in the Fence Type column.
If your client would like a specific radius, specify the distance (up to 20 miles) in the radius column.
The naming convention for the GeoFence address file are required to include a combination of any these words: GeoFence, Geo, Fence, Addresses, and/or Address. Example: “GeoFence Addresses”.
The GeoFence Excel spreadsheet MUST be used in the templated formats linked above. Accepted formats are .csv, .xls, and .xlsx at this time.
In order to support Search Retargeting or Keyword Contextual tactics, please provide at least 10 relevant reference keywords.
Please list as much information as you can about the event.
Audience will be created during the duration of the event. Audience can be targeted from the second day of the event up to 30 days following the end of the event.
DD slash MM slash YYYY
DD slash MM slash YYYY
If any additional material is needed, you can upload it here.
Please enter the specific url(s) to build Site Retargeting segments from. If you’d like to re-target from specific pages ONLY within a single tactic, list all pages here comma separated. If you’d like to retargeting multiple unique audiences, please request a Site Retargeting tactic for each segment and specify the segment url individually.
Please provide at least 10 relevant reference keywords in an Excel sheet, separated by commas. Accepted formats are .csv, .xls and .xlsx.
Please enter the specific url(s) to build Site Retargeting segments from. If you’d like to re-target from specific pages ONLY within a single tactic, list all pages here. If you’d like to retargeting multiple unique audiences, please request a Site Retargeting tactic for each segment and specify the segment url individually.
Please provide at least 10 relevant reference keywords in an Excel sheet, separated by commas. Please ensure the file name has GEO in it. Accepted formats are .csv, .xls and .xlsx.
Please enter the category (or list of categories) that you wish to target within your specified geography. We will do our best to accommodate your needs.
CRM Retargeting selected.
Lookalikes selected.
Note this can be updated later via a Service Request.
Tactic 3
If you would like the campaign build team to select the tactic mix, please select only Choose For Me. Otherwise, select tactics you would like to use (keep in mind: $500 per tactic).
If there is a specific number of days your client would like to retarget their GeoFence segment, choose one of the options below. If left blank, we will default to a 1-month window.
The GeoFences will determine who will get served with your client’s ads. Best practice is to set up at least 20-25 GeoFences around particular locations. The maximum amount of GeoFences allowed is 1,500.
Please complete the STANDARD Excel spreadsheet to include all the GeoFence addresses for the campaign.
The GeoFences will default to Target as the Fence Type, and N/A for the radius amount.
If your client wants to include Conversion Zones that must be specified in the Excel document in the Fence Type column.
If your client would like a specific radius, specify the distance (up to 20 miles) in the radius column.
The naming convention for the GeoFence address file are required to include a combination of any these words: GeoFence, Geo, Fence, Addresses, and/or Address. Example: “GeoFence Addresses”.
The GeoFence Excel spreadsheet MUST be used in the templated formats linked above. Accepted formats are .csv, .xls, and .xlsx at this time.
In order to support Search Retargeting or Keyword Contextual tactics, please provide at least 10 relevant reference keywords.
Please list as much information as you can about the event.
Audience will be created during the duration of the event. Audience can be targeted from the second day of the event up to 30 days following the end of the event.
DD slash MM slash YYYY
DD slash MM slash YYYY
If any additional material is needed, you can upload it here.
Please enter the specific url(s) to build Site Retargeting segments from. If you’d like to re-target from specific pages ONLY within a single tactic, list all pages here comma separated. If you’d like to retargeting multiple unique audiences, please request a Site Retargeting tactic for each segment and specify the segment url individually.
Please provide at least 10 relevant reference keywords in an Excel sheet, separated by commas. Accepted formats are .csv, .xls and .xlsx.
Please enter the specific url(s) to build Site Retargeting segments from. If you’d like to re-target from specific pages ONLY within a single tactic, list all pages here. If you’d like to retargeting multiple unique audiences, please request a Site Retargeting tactic for each segment and specify the segment url individually.
Please provide at least 10 relevant reference keywords in an Excel sheet, separated by commas. Please ensure the file name has GEO in it. Accepted formats are .csv, .xls and .xlsx.
Please enter the category (or list of categories) that you wish to target within your specified geography. We will do our best to accommodate your needs.
CRM Retargeting selected.
Lookalikes selected.
Note this can be updated later via a Service Request.
Tactic 4
If you would like the campaign build team to select the tactic mix, please select only Choose For Me. Otherwise, select tactics you would like to use (keep in mind: $500 per tactic).
If there is a specific number of days your client would like to retarget their GeoFence segment, choose one of the options below. If left blank, we will default to a 1-month window.
The GeoFences will determine who will get served with your client’s ads. Best practice is to set up at least 20-25 GeoFences around particular locations. The maximum amount of GeoFences allowed is 1,500.
Please complete the STANDARD Excel spreadsheet to include all the GeoFence addresses for the campaign.
The GeoFences will default to Target as the Fence Type, and N/A for the radius amount.
If your client wants to include Conversion Zones that must be specified in the Excel document in the Fence Type column.
If your client would like a specific radius, specify the distance (up to 20 miles) in the radius column.
The naming convention for the GeoFence address file are required to include a combination of any these words: GeoFence, Geo, Fence, Addresses, and/or Address. Example: “GeoFence Addresses”.
The GeoFence Excel spreadsheet MUST be used in the templated formats linked above. Accepted formats are .csv, .xls, and .xlsx at this time.
In order to support Search Retargeting or Keyword Contextual tactics, please provide at least 10 relevant reference keywords.
Please list as much information as you can about the event.
Audience will be created during the duration of the event. Audience can be targeted from the second day of the event up to 30 days following the end of the event.
DD slash MM slash YYYY
DD slash MM slash YYYY
If any additional material is needed, you can upload it here.
Please enter the specific url(s) to build Site Retargeting segments from. If you’d like to re-target from specific pages ONLY within a single tactic, list all pages here comma separated. If you’d like to retargeting multiple unique audiences, please request a Site Retargeting tactic for each segment and specify the segment url individually.
Please provide at least 10 relevant reference keywords in an Excel sheet, separated by commas. Accepted formats are .csv, .xls and .xlsx.
Please enter the specific url(s) to build Site Retargeting segments from. If you’d like to re-target from specific pages ONLY within a single tactic, list all pages here. If you’d like to retargeting multiple unique audiences, please request a Site Retargeting tactic for each segment and specify the segment url individually.
Please provide at least 10 relevant reference keywords in an Excel sheet, separated by commas. Please ensure the file name has GEO in it. Accepted formats are .csv, .xls and .xlsx.
Please enter the category (or list of categories) that you wish to target within your specified geography. We will do our best to accommodate your needs.
CRM Retargeting selected.
Lookalikes selected.
Note this can be updated later via a Service Request.
Tactic 5
If you would like the campaign build team to select the tactic mix, please select only Choose For Me. Otherwise, select tactics you would like to use (keep in mind: $500 per tactic).
If there is a specific number of days your client would like to retarget their GeoFence segment, choose one of the options below. If left blank, we will default to a 1-month window.
The GeoFences will determine who will get served with your client’s ads. Best practice is to set up at least 20-25 GeoFences around particular locations. The maximum amount of GeoFences allowed is 1,500.
Please complete the STANDARD Excel spreadsheet to include all the GeoFence addresses for the campaign.
The GeoFences will default to Target as the Fence Type, and N/A for the radius amount.
If your client wants to include Conversion Zones that must be specified in the Excel document in the Fence Type column.
If your client would like a specific radius, specify the distance (up to 20 miles) in the radius column.
The naming convention for the GeoFence address file are required to include a combination of any these words: GeoFence, Geo, Fence, Addresses, and/or Address. Example: “GeoFence Addresses”.
The GeoFence Excel spreadsheet MUST be used in the templated formats linked above. Accepted formats are .csv, .xls, and .xlsx at this time.
In order to support Search Retargeting or Keyword Contextual tactics, please provide at least 10 relevant reference keywords.
Please list as much information as you can about the event.
Audience will be created during the duration of the event. Audience can be targeted from the second day of the event up to 30 days following the end of the event.
DD slash MM slash YYYY
DD slash MM slash YYYY
If any additional material is needed, you can upload it here.
Please enter the specific url(s) to build Site Retargeting segments from. If you’d like to re-target from specific pages ONLY within a single tactic, list all pages here comma separated. If you’d like to retargeting multiple unique audiences, please request a Site Retargeting tactic for each segment and specify the segment url individually.
Please provide at least 10 relevant reference keywords in an Excel sheet, separated by commas. Accepted formats are .csv, .xls and .xlsx.
Please enter the specific url(s) to build Site Retargeting segments from. If you’d like to re-target from specific pages ONLY within a single tactic, list all pages here. If you’d like to retargeting multiple unique audiences, please request a Site Retargeting tactic for each segment and specify the segment url individually.
Please provide at least 10 relevant reference keywords in an Excel sheet, separated by commas. Please ensure the file name has GEO in it. Accepted formats are .csv, .xls and .xlsx.
Please enter the category (or list of categories) that you wish to target within your specified geography. We will do our best to accommodate your needs.
CRM Retargeting selected.
Lookalikes selected.
Note this can be updated later via a Service Request.
Tactic 6
If you would like the campaign build team to select the tactic mix, please select only Choose For Me. Otherwise, select tactics you would like to use (keep in mind: $500 per tactic).
If there is a specific number of days your client would like to retarget their GeoFence segment, choose one of the options below. If left blank, we will default to a 1-month window.
The GeoFences will determine who will get served with your client’s ads. Best practice is to set up at least 20-25 GeoFences around particular locations. The maximum amount of GeoFences allowed is 1,500.
Please complete the STANDARD Excel spreadsheet to include all the GeoFence addresses for the campaign.
The GeoFences will default to Target as the Fence Type, and N/A for the radius amount.
If your client wants to include Conversion Zones that must be specified in the Excel document in the Fence Type column.
If your client would like a specific radius, specify the distance (up to 20 miles) in the radius column.
The naming convention for the GeoFence address file are required to include a combination of any these words: GeoFence, Geo, Fence, Addresses, and/or Address. Example: “GeoFence Addresses”.
The GeoFence Excel spreadsheet MUST be used in the templated formats linked above. Accepted formats are .csv, .xls, and .xlsx at this time.
In order to support Search Retargeting or Keyword Contextual tactics, please provide at least 10 relevant reference keywords.
Please list as much information as you can about the event.
Audience will be created during the duration of the event. Audience can be targeted from the second day of the event up to 30 days following the end of the event.
DD slash MM slash YYYY
DD slash MM slash YYYY
If any additional material is needed, you can upload it here.
Please enter the specific url(s) to build Site Retargeting segments from. If you’d like to re-target from specific pages ONLY within a single tactic, list all pages here comma separated. If you’d like to retargeting multiple unique audiences, please request a Site Retargeting tactic for each segment and specify the segment url individually.
Please provide at least 10 relevant reference keywords in an Excel sheet, separated by commas. Accepted formats are .csv, .xls and .xlsx.
Please enter the specific url(s) to build Site Retargeting segments from. If you’d like to re-target from specific pages ONLY within a single tactic, list all pages here. If you’d like to retargeting multiple unique audiences, please request a Site Retargeting tactic for each segment and specify the segment url individually.
Please provide at least 10 relevant reference keywords in an Excel sheet, separated by commas. Please ensure the file name has GEO in it. Accepted formats are .csv, .xls and .xlsx.
Please enter the category (or list of categories) that you wish to target within your specified geography. We will do our best to accommodate your needs.
CRM Retargeting selected.
Lookalikes selected.
Note this can be updated later via a Service Request.
Targeting
What is the targeting area for the campaign?
- Note: Only the National publisher will be used for this and the city publisher will be inactive.
-
Enter the single or multiple states to target for the campaign.
Provide the address of the central point to the radius. The advertiser’s physical address should normally be located in the radius, but the center point can be anywhere in the target area.
Please provide a list of areas or postcodes to be targeted for City Targeting.
Please provide a list of areas or postcodes to be targeted for City Targeting.
We will apply UTMs and use RL best practice if this field is left blank.
List UTM requirements for all campaigns here. UTM strings require a source, medium and name. (E.G. Source = display; Medium = our product type e.g. ppc, cpm; Name = campaign name) For additional help, please see the service team.
Please keep utm names in lower case.
