Anthony Stevens Real Estate Build Brief

Anthony Stevens Build Brief

This is a Whitelabel Partner brief for Omnicom - there is no client contact.

Account Name:(Required)

Solution:(Required)

Custom Facebook - Leads Objective

Custom Facebook - Clicks or Conversions Objective

Demand Gen

Leads Objective Campaign:

Campaign Name:(Required)

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Facebook Page URL:

Clicks & Conversions Objective Campaign:

Campaign Name:(Required)

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Facebook Page URL:

LinkedIn Campaign:

Campaign Name:(Required)

Demand Gen Campaign:

Campaign Name:(Required)

Tracking

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Tracking requirements:

Call + Web Event Tracking

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Will the client be using Google Analytics as a reporting tool for campaign success?

Yes

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How are we tracking these campaigns?

ReachCode (Multi-MAID)

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Are you happy for RL to create correctly formatted UTM strings?

Specific Requirements for the UTM String:

UTM String - Source: (Lead Objectives)

UTM String - Medium: (Lead Objectives)

UTM String - Campaign Name: (Lead Objectives)(Required)

Please put the property reference here.

Specific Requirements for the UTM String:

UTM String - Source: (Clicks or Conversions Objectives)

UTM String - Medium: (Clicks or Conversions Objectives)

UTM String - Campaign Name: (Clicks or Conversions Objectives)(Required)

Please put the property reference here.

Specific Requirements for the UTM String:

UTM String - Source: (LinkedIn)

UTM String - Medium: (LinkedIn)

UTM String - Campaign Name: (LinkedIn)(Required)

Please put the property reference here.

Specific Requirements for the UTM String:

UTM String - Source: (Demand Gen)

UTM String - Medium: (Demand Gen)

UTM String - Campaign Name: (Demand Gen)(Required)

Please put the property reference here.

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Web Event Tracking

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Specific CVTs to Track:

Call Tracking

Total Number of Tracking Numbers Required:(Required)

Select the number of tracking numbers required. If selecting 6+, please see the service team for more information.

Is Call Recording required?(Required)

Please confirm whether the client would like to record their calls.

Yes

Complex Routing:(Required)

Please select one if required. See the service team regarding Complex Routing configuration.

None

Postcode Routing

Exchange Based Routing

IVR

Are there any numbers you DO NOT want to be masked by a tracking number?(Required)

Yes

List the numbers you do not want masked here:

Tracking Number 1 Details

Phone number(s) on website to be masked:(Required)

Destination/Termination Number:(Required)

This is where the advertiser's phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, there may be additional extra costs.

Tracking Number Type:(Required)

Please select the type of phone number used for call tracking. This tracking number will be displayed on the Proxy site. Note: Provisioning 1300, 1800 or 0800 numbers can increase the time required for setup.

Local Geo

1300 (AU)

1800 (AU)

0800 (NZ)

Region for Tracking Number(s):

Please specify the region(s) needed for the tracking number(s). Please note availability of certain prefixes is not guaranteed and depends on what is available from the provider.

Tracking Number 2 Details

Phone number(s) on website to be masked:(Required)

Destination/Termination Number:(Required)

This is where the advertiser's phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, there may be additional extra costs.

Tracking Number Type:(Required)

Local Geo

1300 (AU)

1800 (AU)

0800 (NZ)

Region for Tracking Number(s):

Please specify the region(s) needed for the tracking number(s). Please note availability of certain prefixes is not guaranteed and depends on what is available from the provider.

Tracking Number 3 Details

Phone number(s) on website to be masked:(Required)

Destination/Termination Number:(Required)

This is where the advertiser's phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, there may be additional extra costs.

Tracking Number Type:(Required)

Local Geo

1300 (AU)

1800 (AU)

0800 (NZ)

Region for Tracking Number(s):

Please specify the region(s) needed for the tracking number(s). Please note availability of certain prefixes is not guaranteed and depends on what is available from the provider.

Tracking Number 4 Details

Phone number(s) on website to be masked:(Required)

Destination/Termination Number:(Required)

This is where the advertiser's phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, there may be additional extra costs.

Tracking Number Type:(Required)

Local Geo

1300 (AU)

1800 (AU)

0800 (NZ)

Region for Tracking Number(s):

Please specify the region(s) needed for the tracking number(s). Please note availability of certain prefixes is not guaranteed and depends on what is available from the provider.

Tracking Number 5 Details

Phone number(s) on website to be masked:(Required)

Destination/Termination Number:(Required)

This is where the advertiser's phone rings to.
Note: this cannot be a 1300, 1800, 0800 or vanity number.
If this is a mobile number, there may be additional extra costs.

Tracking Number Type:(Required)

Local Geo

1300 (AU)

1800 (AU)

0800 (NZ)

Region for Tracking Number(s):

Please specify the region(s) needed for the tracking number(s). Please note availability of certain prefixes is not guaranteed and depends on what is available from the provider.

Audiences

Please specify any additional audience targeting for this campaign. CSM please refer to the booking form brief for more info.

Audience Targeting Info:

Include audiences for Meta, LinkedIn & Google campaigns

Websites to Retarget:

Include landing page URL as well as any other similar landing pages

Databases to Use:

Databases can be found in the Omnicom Sharepoint.

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What Ad Placements do you require?

Automatic placement (recommended)

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Lead Forms

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Which contact fields would you like to request from the customer?

Full Name (Mandatory)

Phone Number

City

State

Postcode

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Lead Form Qualifier Question:

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Thankyou Page:

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Creative Guidelines:

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Targeting

Note: When describing the region, please do NOT put "surrounding" or "metro area", provide the actual name of the geolocation.

Campaign Targeting:(Required)

What is the targeting area for the Custom Facebook Campaign?

Note: Only the National publisher will be used for this and the city publisher will be inactive.

Provide Radius in KMs:(Required)

Maximum radius: 80km

Central point of radius:(Required)

Provide the central point of the radius. The advertiser's physical business address should normally be located in the radius, but the centre point can be anywhere in the target area.

Street Address Street Name City/Suburb State/Region Postal Code Country

State(s) to target:(Required)

Enter one or more states to target for the campaign.

Australian Capital Teritory

New South Wales

Northern Territory

Queensland

South Australia

Tasmania

Victoria

Western Australia

Select Country:(Required)

Australia

Other

Postcode Targeting Requirements:(Required)

Please provide a list of postcodes to be targeted for Postcode Targeting

City Targeting Requirements:(Required)

Please provide a list of areas to be targeted for City Targeting

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Do you wish to include Retargeting and Lookalikes?

Retargeting & Lookalikes

Additional Information:

Targeting/Image References:

Please upload any targeting or image references relating to the campaigns here.

Drop files here or

Max. file size: 8 MB.

Additional Notes:

Please provide any additional notes regarding the campaign here.