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Client Goals/Funnel:
  • Research traffic
  • Leads
Overview:
Search Engine Marketing are paid ads that appear in premium positions on Google and Bing when someone searches specific terms.

Elevator Pitch:
SEM is the fastest way to get your business in front of people who are actively looking. We have a huge amount of control around what we do and don't want to appear for. Our technology knows what was typed into Google or Bing that then resulted in a phone call or contact us to your business. It then dynamically shifts the spend towards what keywords provide more leads most cost effectively.

Technology and/or Features:
  • ReachLocal's own trademarked conversion  optimisation technology.
  • 1 budget across Bing and Google – dynamically moves budget to what is channel based on what is driving leads.
Why Reachlocal?
  • Trademarked conversion optimisation technology that delivers best ROI for the budget
  • 1 budget across Bing and Google – dynamically moves budget to the best channel based on what is driving leads.
  • Tracks and records calls and website events for insight into your campaign success
  • 24/7 clear and transparent reporting platform
  • Google and Microsoft Premier partner
  • Seasoned Marketing Experts provide insights and recommendations for marketing performance.
Budget, Fees and Other Requirements:
  • Budget minimum: $800/cycle, ex GST
  • Minimum term: 4 cycles
  • Setup fee: $200
Offer Name:
Search Engine Marketing (Budget-Based)

Entry Requirements:
  • Client brief
  • ReachCode on website or 3PP
Onboarding:
  1. IO signed, client brief completed and ReachCode sent
  2. Campaign entered and paid. Client brief uploaded.
  3. Campaign built (CSMs & ISC will reach out to you if confirmation is needed)
  4. *Campaign Set Live*
Links To Sales Collateral:
  • Infosheet
  • Product Slides
  • Battlecard
  • Clean Order Checklist
Client Goals/FunnelOverviewElevator PitchTechnology and/or FeaturesWhy Reachlocal?Budget, Fees and Other RequirementsOffer NameEntry RequirementsOnboardingLinks To Sales Collateral
- Research traffic
- Leads/online sales
Google Shopping is an eCommerce solution that allows online stores to display their products at the top of Google. A businesses specific products show up when a potential custom is searching for them."Shopping Ads are the next step in digital retail advertising. They allow your eCommerce products to be shown to consumers who are searching for them at the top of Google.
Most Shopping Ad campaigns pull product details from the website unoptimised. This means the website needs to be perfect to run a high performing campaign. Unlike other agencies, we have a technogy that allows us to change product titles, descriptions, categories and other elements that impact Shopping Ads performance.
We optimise your product feed and list ads to both paid and free listings to help clients increase their ROI from our services."
Technology that allows us to change product details to what is on the website. This allows us to manipulate the product details to what is going to help the Shopping ads perform best. We run ads through the client's paid campaign and list products for free in the Google's free listing areas.
- We set up your product feed and manipulate product titles and descriptions for better ROI results.
- We are a Google premier partner with access to resources.
- Our certified Marketing Experts monitor performance and make changes to optimise your campaign.
- We provide custom reports through AdWords and your Google Analytics to share insights on campaign performance and improvement recommendations.
- Budget minimum: $2,000/cycle, ex GST
- Minimum term: 4
- Setup fee: $200
Shopping Ads- Client brief
- CMS detail provided (if required)
- Access to Google Analytics and GTM (if avail) provided to access@reachlocal.com.au
1. IO signed, client brief completed, client provides CMS details and access to GA & GTM.
2. Campaign entered and paid. client brief uploaded.

*1-3 week time to go live from when payment clears and all information has been provided.*

3. Campaign built (CSMs & ISC will reach out to you if confirmation is needed).
4. *Campaign Set Live*
CMS access form: https://cms.clientbrief.com.au/